American Legacy Cuts Super Bowl Ad Deal

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The American Legacy Foundation late Wednesday completed negotiations with CBS to place new advertising on the Super Bowl, said sources close to the situation.

American Legacy will not air the well-known “Truth” campaign that seeks to dissuade young people from smoking. Rather, the client intends to unveil a “corporate” campaign designed to educate Americans about the Foundation’s various programs and its research and educational activities, sources said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in