American Legacy

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American Legacy Foundation

Arnold, Boston, and Crispin Porter + Bogusky, Miami

At least one spot

The foundation returns to the Super Bowl with its anti-smoking message.

Anheuser-Busch

DDB, Chicago; Goodby, Silverstein & Partners, San Francisco; Fusion Idea Lab, Chicago; and Dieste Harmel & Partners, Dallas

Five minutes of time, mostly :30s, over all four quarters

Most of A-B’s airtime will go to Budweiser and Bud Light.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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