American Heart Assn. Breaks First Paid Effort

CHICAGO Campbell-Ewald asserts that heart disease affects more than just men in its first work for the American Heart Association.

A print ad scheduled to appear in Parade magazine shows a man sitting with what appears to be his two daughters. “Heart disease affects three kinds of people,” reads the headline. “Men, women, children.” Body copy asserts that heart disease is the No. 1 killer of women, under the tagline “Learn and live.” Television ads are expected as well.

The advertising is the first paid campaign from the Dallas-based organization, which is expected to spend $12 million annually on the three-year effort.

The Detroit agency won the account last June following a review that included Havas’ Arnold in Boston, Onmicom Group’s DDB in Chicago and Dallas, and Publicis Groupe’s Publicis in Mid America in Dallas.