American Giant, Maker of the Famous Hoodie, Is Getting Into the Jeans Business

Classic look and special butt-side engineering, all for $138

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Six years ago, the American Giant signature sweatshirt became an overnight phenomenon when Slate proclaimed it “the greatest hoodie ever made.”

The San Francisco-based upstart apparel brand could scarcely have hoped for better publicity than that, and the torrent of interest that followed resulted in $600,000 in sales within 36 hours. American Giant sold out the entire inventory of its heavy-duty, made-in-America sweatshirts—resulting in a waiting list that merely served to make the garments more desirable, especially among the status-conscious millennials who made up the brand’s burgeoning fan base.

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