'American Get-Together' Breaks

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American Airlines last week launched its first majoradvertising initiative since Sept. 11 with a fare promotion tagged “The Great American Get-Together.”

Print and radio ads broke nationwide from the carrier’s agency, Temerlin McClain in Irving, Texas.

Set to air this week are 60- and 30-second television commercials depicting snapshots of family gatherings.

The spots’ voiceover sentimentally provides a commentary that goes, in part: “Somewhere in America there’s a table spread … with bowed heads and held hands.

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