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American Express is encouraging colleagues to show their appreciation for each other with a new B2B marketing campaign backed by actress Taraji P. Henson.
The financial services company has debuted #ExpressThanks, a campaign inviting employers and their employees to share messages of appreciation on social media and in person. The brand timed the campaign launch to National Employee Appreciation Day on March 6 with a social push and pop-ups in New York, Los Angeles, San Francisco and Boston.
Clayton
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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