American Express CMO Elizabeth Rutledge Shares What Top Marketers Are Talking About at Cannes

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Elizabeth Rutledge made her first visit to Cannes Lions this year at a time of change for American Express marketing: she was officially promoted to CMO in February after spending 25 years at the company, most recently as evp of global advertising and brand management. Last month, she also confirmed that the credit card brand would be placing its global media business in review after launching a big rebranding campaign with new creative agency partner mcgarrybowen.

Adweek spoke to Rutledge regarding her first impressions of the festival and the issues that occupy the minds of her fellow CMOs this summer.

Adweek: What has impressed you about Cannes 2018 so far?
Elizabeth Rutledge: I spent two hours just looking at the work, and that has been the most inspiring part of this whole time.

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