American Express' Business Card Chronicles Helps Owners Embrace the Odd Pivot

Agency Dentsumcgarrybowen finds the bright side of operational changes

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The pandemic continues to bring about many surprises. For countless small businesses, the unpredictable nature of Covid-19 and its impact on commerce often left business owners overwhelmed by unexpected challenges and on-the-spot pivots within their operations.

To this end, American Express is shining a light on some theoretical changes that small business owners may have encountered over the last year—and then some. Its new “Amex Business Card Chronicles” campaign is keeping a good sense of humor about how unpredictable these developments can be while offering assurance that its business services could help over-worked and stressed out owners keep their heads above water.

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