Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
TikTok isn’t usually associated with a school curriculum. Typically, students hide their phones under their desks, pray their teachers don’t notice that they’re scrolling through the app, and take their shot at fame after class.
But American Eagle (AE) seems to think that Gen Z’s favorite app could actually have some educational value.
Following the launch of the #AExME Back to School ’20 Campaign, AE and integrated marketing agency Shadow saw another opportunity to excite students about returning to school.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in