Advertising

American Eagle Focuses on Denim in Back-to-School Campaign

With many students returning to in-person learning, the brand's imagery focuses on the joy of friends reunited

american-eagle-back-to-school-2021 — Apparel brand American Eagle released a new back-to-school campaign this week that emphasizes the joy of friends being reunited post pandemic.American Eagle

By Richard Collings

July 29, 2021

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Apparel retailer American Eagle unveiled a new back-to-school campaign this week under the tagline “Future Together. Jeans Forever,” which features actors Caleb McLaughlin, Jenna Ortega, Chase Stokes, Madison Bailey and singer Addison Rae.

Richard Collings

Richard Collings is a retail reporter at Adweek.

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