The California division of the American Cancer Society recently presented its Special Recognition Award to Bill Imada, CEO of the IW Group advertising and public relations firm in Los Angeles, at its annual meeting, held at the Hollywood Renaissance Hotel. Imada was recognized for the collaboration he facilitated between Asian advertising and public relations agencies to create a multimedia colon cancer awareness campaign for Chinese-speaking Americans. Shown here are (l. to r.) Christy Russell, MD, the immediate past president of the society’s California division board; Imada; Deborah Leary, immediate past chair; Jane Haggerty, California division awards chair; and Patricia M. Felts, CEO of the California division.