American Airlines Taps Coleman as Target Shop

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Move Aimed at Attracting More African American Fliers
CHICAGO–Don Coleman Advertising’s six-month affiliation with True North Communications helped it pick up American Airlines’ estimated $4 million account for advertising aimed at African Americans.
The Fort Worth, Texas, carrier is the first major airline to hire an African American agency, according to representatives at American and Coleman. The carrier’s general market agency, Temerlin McClain in Dallas, is owned by True North, which has a 49 percent stake in Don Coleman’s Southfield, Mich.,




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in