American Airlines Names African American Shop

Don Coleman Advertising was chosen as American Airlines’ first African American ad agency following a review.
The budget for the target effort was estimated by industry sources at $4 million.
DCA will handle advertising, media buying, special promotions and public relations programs for American.
The selection followed an extensive, nationwide agency review. An initial field of 30 candidates was narrowed quickly to six, then to a final two. The finalists were invited to Fort Worth, Texas, to make their cases to the client.
“[DCA has] really impressive people.