American Airlines Image Push Debuts

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

DALLAS TM Advertising has unveiled a campaign for American Airlines that represents the carrier’s first concerted image initiative in more than a decade, the client said.

Campaign spending will be $60 million, sources said.

Introducing the tagline “We know why you fly,” new TV spots tout American’s strength as a global carrier with more than 80 years of flying history.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in