America West Hires Consultant in $20 Mil. Agency Search

America West Airlines has hired Achenbaum Bogda Associates to conduct the agency review for its $20 million ad account, sources said.
The Phoenix-based regional air carrier announced two weeks ago that it would launch a review for all creative and media duties on its account, currently handled by Team One Advertising in El Segundo, Calif. Rusty Ford, who recently joined America West as director of advertising from American Airlines, initiated the process, sources said.
Team One executives previously said the shop would participate. Executives at Achenbaum in New York referred queries to America West executives, who did not return calls. The client expects to hire an agency within four months.
–Kathy Tyrer and Hank Kim