America’s First Pro Rugby League Wants to Convince Millennials It's the Sport for Them

'New attracts young,' CEO says

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While it's massively popular in Europe, Australia and New Zealand, rugby is still a tiny blip on the football-obsessed American sports radar. But Doug Schoninger, CEO of the Professional Rugby Organization, North America's first professional rugby league, sees that as an advantage. The league, which debuts April 17, is targeting millennials by positioning itself as a hip, alternative sports option.

"We're new, we're disruptive, and it differentiates us from most of the sports out there," Schoninger told Adweek.



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