AMC Shows Two Sides of Hollywood

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NEW YORK A print campaign for The AMC Project presents “The other side of Hollywood” by juxtaposing images of the movie capital with those that point to the subjects of original documentaries.

The six-ad series, created by Trollback & Company in New York and Los Angeles, is appearing in the June and July issues of The New Yorker, Vanity Fair, Variety and The Hollywood Reporter. The shop, which developed the cable network’s rebranding campaign a year ago, won the print project following a review in April, said president and creative director Jakob Trollback.

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