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Four agency teams have been briefed in AMC’s review of media and strategic positioning duties for the cable network, sources said.
Sources identified the media contenders as WPP Group’s MediaCom, Publicis Groupe’s Optimedia and independent TargetCast, all in New York, and the incumbent, independent Haworth Marketing + Media in Minneapolis.
Each is partnering with a creative shop to handle the strategic assignment. TargetCast, for example, is teaming with independent The Burns Group in New York and Optimedia’s partner is Walrus, another independent in New York, according to sources.
Client executives briefed the contenders last week and final presentations are scheduled for next month, said sources.
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