Ambient Overload

A look at some new and unusual ad placement

Look around and you might think there’s no space money can’t buy. Spending on ambient advertising, which includes often mundane, sometimes odd out-of-home media like pizza boxes and movie tickets, grew an estimated 6 percent in 2011 to $630 million, per PQ Media. Creatives scrambling to cut through the clutter have gotten increasingly inventive. “Forms of media [that physically make people stop and look up] are more powerful than ever because everything else has been diluted,” said Roald van Wyk, group creative director at Draftfcb New York. “If you can make it interesting or put a smile on people’s face, it’s more rewarding.” Here’s a look at some unusual ads of late that amused, annoyed or grossed us out. 

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.