Ambient Overload

A look at some new and unusual ad placement

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Look around and you might think there’s no space money can’t buy. Spending on ambient advertising, which includes often mundane, sometimes odd out-of-home media like pizza boxes and movie tickets, grew an estimated 6 percent in 2011 to $630 million, per PQ Media. Creatives scrambling to cut through the clutter have gotten increasingly inventive. “Forms of media [that physically make people stop and look up] are more powerful than ever because everything else has been diluted,” said Roald van Wyk, group creative director at Draftfcb New York.

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