Ah, Alexa. The voice assistant that, like Amazon, wants to be your everything. But “everything” isn’t really a position.
With Apple’s Siri going (Rock!) hard on facilitating your sassy lifestyle, and Google plying people with donuts to get them used to making even the most banal voice-based demands, where does one put Alexa, the amenable voice that animates Amazon’s Echo products?
Amazon may have found the sweet spot. In “Be Together More,” a promotion for the Echo Spot, it focuses on one core functionality—video calls.