Experiential Marketing

Amazon Studios Fills a Virtual House With Real Actors and DJs for Blumhouse Films

Experience combines technology and theatrics to celebrate horror films streaming on Prime Video 

Little Cinema is streaming live performances inside virtual rooms from Los Angeles and Las Vegas.Yannick Delva
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By Ian Zelaya

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Amazon Studios is giving horror fans a chance to explore a new slate of Blumhouse films through four live, virtual experiences.

Amazon’s film and TV production and distributor arm will launch Welcome to the Blumhouse Live, a consumer-facing event that celebrates the release of four new Blumhouse thrillers on Amazon Prime Video: Nocturne, Black Box, Evil Eye and The Lie.

The free event consists of four live shows, two on Oct. 16 and two on Oct.

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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