Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SEATTLE — Amazon.com will begin selling software that buyers can download directly onto their computers within a few minutes of purchase.
The Internet retailing giant’s latest venture, called the Software Downloads Store, is focusing its marketing push on such popular tax programs as Quicken and Turbo Tax. The Web site also will feature computer security programs such as Norton AntiVirus 2001, among other offerings.
Amazon spokesman Justin Osmer said that, for now at least, the dowloadable software will cost about the same as the packaged item, except that people will save on shipping costs.
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in