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A report in the National Enquirer indicated Amazon’s Super Bowl plans this year might include Hamilton creator Lin-Manuel Miranda and founder Jeff Bezos’ spaceflight company Blue Origin. Instead, it will follow in the footsteps of its 2018 hit and relies on celebrity muscle to tout a presumably faux Amazon Beta Testing Program.
“Amazon recruited some famous friends to test new Alexa technologies,” the ecommerce giant says on a page dubbed, “All Things Alexa.” It calls this Beta Testing Program, “a top-secret division.”
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