Amazon Pulls Wool Off "Sweatermen" TV Effort

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NEW YORK – High-profile Amazon.com says it will be taking a more low-key approach to advertising through the holiday season and into 2002. The Internet retailer confirmed that it is pulling its “Sweatermen” ads – which feature a choir of guys wearing sweaters and singing the praises of Amazon’s books, CDs, electronics and other merchandise – out of rotation to focus on print, catalog and its alliances with NBC-TV and Burger King.Amazon

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