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If these teasers are anything to go by, Amazon is relying on a familiar playbook for its return to the Super Bowl: uniting celebrities with its digital assistant, Alexa.
In the videos released Friday, comedian Ellen DeGeneres and her wife, actress Portia de Rossi, use their Echo Show device to duel over the temperature inside their home and to add wine to their shopping cart—which also includes makeup remover, cardboard boxes and vitamins, for the Ellen and Portia superfans among you—while asking, “What did people do before Alexa?” with the hashtag #BeforeAlexa.
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