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The second day of November could feel a little early to start airing holiday ads, but there’s nothing wrong with spreading a little joy—especially now. To that end, Amazon has popped the top off the season with a new spot launching in the U.K. tomorrow (Nov. 3).
The brand’s annual offering may not come with the foaming-at-the-mouth expectation like others (see: John Lewis) during the competitive, Super Bowl-esque British Christmas advertising blitz, but Amazon is getting a jump on the festivities—and the competition—with another ambitious spot from agency Lucky Generals.
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