Amazon Kicks Off the Holiday Season With a Global Ad Starring Its Joyful Singing Boxes

Lucky Generals sets the mood with 1981's 'Can You Feel It?'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The second day of November could feel a little early to start airing holiday ads, but there’s nothing wrong with spreading a little joy—especially now. To that end, Amazon has popped the top off the season with a new spot launching in the U.K. tomorrow (Nov. 3).

The brand’s annual offering may not come with the foaming-at-the-mouth expectation like others (see: John Lewis) during the competitive, Super Bowl-esque British Christmas advertising blitz, but Amazon is getting a jump on the festivities—and the competition—with another ambitious spot from agency Lucky Generals.

Two

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in