Amazon Kicks Off the Holiday Season With a Global Ad Starring Its Joyful Singing Boxes

Lucky Generals sets the mood with 1981's 'Can You Feel It?'

The second day of November could feel a little early to start airing holiday ads, but there’s nothing wrong with spreading a little joy—especially now. To that end, Amazon has popped the top off the season with a new spot launching in the U.K. tomorrow (Nov. 3).