Amazon Kicks Off the Holiday Season With a Global Ad Starring Its Joyful Singing Boxes

Lucky Generals sets the mood with 1981's 'Can You Feel It?'

Amazon deliveries create a chain reaction of smiles and connections in the brand's 2018 holiday spot. Amazon

The second day of November could feel a little early to start airing holiday ads, but there’s nothing wrong with spreading a little joy—especially now. To that end, Amazon has popped the top off the season with a new spot launching in the U.K. tomorrow (Nov. 3).

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.