Coronavirus

Amazon Is Reportedly Delaying Prime Day Until August Due to COVID-19

Pushing back its premier shopping event could cost the ecommerce giant $100 million

Amazon Prime Day — Amazon's Prime Day, which has typically taken place in July, will now not happen until August at the earliest.Amazon

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Amazon is reportedly postponing its summer blowout sales event, Prime Day, until at least August due to the ongoing coronavirus crisis.

According to internal Amazon executive meeting notes obtained by Reuters, pushing back Prime Day by about two months could result in a $100 million loss from the roughly 5 million devices it may now be forced to sell at a discount. The worst case scenario would be $300 million hit, according to Amazon’s general counsel, David Zapolsky.

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