Amazon Imagines What Would Happen If Alexa Lost Her Voice in 30-Second Super Bowl Teaser

Jeff Bezos makes an appearance in the ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Amazon will be in the Big Game.

The tech giant has released a 30-second teaser for its Super Bowl spot, which will be 90 seconds and run during the fourth quarter.

The teaser imagines what would happen if Amazon’s Alexa lost her voice. CEO Jeff Bezos has a starring role in the ad.

Creative shop Lucky Generals and Amazon’s internal creative team D1 are behind the spots.

• For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in