Amazon Flies 20 Fans to Las Vegas for Latest Marvelous Mrs. Maisel Promotional Push

Streaming service kicks off month-long promo tour for Season 3

a group of women dressed in pink outfits standing in front of a plane
The fans were encouraged to dress in '60s outfits and flown on a Maisel-branded jet. Amazon Prime Video

Amazon Prime Video consistently gets creative with its experiential marketing campaigns for The Marvelous Mrs. Maisel. For Season 1 of the period comedy series, the streaming service revived Jewish delicatessen Carnegie Deli in New York. For Season 2, the brand hosted Maisel Day, rolling back pricing to 1959 at 40 retailers in Los Angeles.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.