Amazon Flies 20 Fans to Las Vegas for Latest Marvelous Mrs. Maisel Promotional Push

Streaming service kicks off month-long promo tour for Season 3

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Amazon Prime Video consistently gets creative with its experiential marketing campaigns for The Marvelous Mrs. Maisel. For Season 1 of the period comedy series, the streaming service revived Jewish delicatessen Carnegie Deli in New York. For Season 2, the brand hosted Maisel Day, rolling back pricing to 1959 at 40 retailers in Los Angeles.

To build buzz around the third season of one of its most popular original series, Amazon Prime Video launched a month of event promotions for December—one of which took 20 fans of the show to Las Vegas on a private jet.



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