Amazon Expands Private Label Offerings

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Amazon this week further enhanced its private label offerings via a line of new cooking products with celebrity chef Tom Douglas (pictured).
 
The line, Tom Douglas by Pinzon, includes cutting boards, tableware and kitchen utensils. The link amazon.com/tomdouglas went live this week.

Pinzon is one of two private label lines available via Amazon. The other is
Strathwood, an Amazon brand name that refers to outside furniture.
 
An Amazon representative said the company has been offering private label items since 2004.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in