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National University named Amazon Advertising here as its new creative agency after a review of more than 40 shops. Initiative Partners, which teamed with Amazon for the pitch, will handle media planning and buying from Los Angeles and San Francisco.
Other finalists for the $3 million account were DGWB in Santa Ana, Calif., and WongDoody and Fraser Communications, both in Santa Monica, Calif.
Amazon presented to university president Jerry Lee and 15 deans and administrators.
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