Amazon Channels Hollywood Tropes for Comedic Campaign Promoting Fire TV

With an Alexa tie-in talked up by everyone from classic villains to Lassie

It's Johannes Leonardo's third package of ads for Fire TV. Amazon

Anyone with Fire TV, Amazon’s dedicated media player that streams video, music and games, can use Alexa’s voice control functions to make requests. In a new campaign for the streaming device, Amazon brings some typical requests to life in a manner that’s fit for the big screen.

@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.