Amazon Channels Hollywood Tropes for Comedic Campaign Promoting Fire TV

With an Alexa tie-in talked up by everyone from classic villains to Lassie

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Anyone with Fire TV, Amazon’s dedicated media player that streams video, music and games, can use Alexa’s voice control functions to make requests. In a new campaign for the streaming device, Amazon brings some typical requests to life in a manner that’s fit for the big screen.

Turns out that even movie characters are in awe of Alexa, at least according to the spots, which were created by Johannes Leonardo. The campaign uses film tropes—think evil villains and crazed zombies—to illustrate just how easy both the Fire TV Cube and Fire TV Stick are to use.

For instance, a supervillain accidentally kills two of his men by pressing the wrong buttons on his remote control while attempting to screen his “ultimate plan.”



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