Amazon Constructed a 79-Foot Echo, the Largest Installation by an Advertiser in Times Square

The 7-story effort promotes its music services

There’s a new giant structure in Times Square, but it has nothing to do with office space or condos. The 79-foot (or seven story tall) structure is an Amazon Echo of sorts—it’s attached to a billboard as part of the company’s new campaign touting the streaming capabilities of Amazon Music.