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Amazon has been running a series of spots across Europe encouraging consumers to buy gifts and objects using its platform that will help make their dreams come true.
Top line
Ahead of Prime Day, the retail and entertainment giant has been running three 20- and 30-second spots which each present a main protagonist having a dream that becomes more elaborate as they outline where purchasing one item might take them in their lives.
The “Enrich My Life” spot features a waiter buying a mop and what he could achieve from doing so for the business.
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