Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ecommerce juggernaut Amazon lifted the curtain today on its new private-label food brand Aplenty, which is being sold online as well as in Amazon Fresh locations in California and Illinois.
Top line
Some of the items being marketed under the label include parmesan, garlic and herb pita chips that are twice-baked, small-batch pink Himalayan salt kettle-cooked potato chips, slow-baked cornbread crackers, salted caramel chip mini cookies and honey Dijon mustard.
In the next year, hundreds of products across categories such as confections, salty snacks, cookies, crackers, frozen foods, condiments, sauces, seasonings, baking mixes and pantry staples will be introduced under the Aplenty name.
Between the lines
“As with all things at Amazon, we innovate on behalf of our customers across all of our businesses and that includes the food category,” an Amazon spokesperson said in an email.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in