Amalgamated Casts Fuse as Music Maverick

NEW YORK Independent agency Amalgamated breaks a new print campaign for Fuse, the upstart competitor to MTV, positioning the cable channel as the “outsider” destination for music videos, the client said.

Amalgamated, Fuse’s New York ad agency, launched the music channel’s first major TV campaign on Aug. 4 spoofing MTV’s Beach House show.

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