AMA Wants to Halt DTC Drug Ads

NEW YORK The American Medical Association is calling for a temporary moratorium on direct-to-consumer prescription drug and implantable medical device advertising.

Nearly 10 years after the U.S. government began allowing companies to pitch their products on television, leading to a boom in costly advertising campaigns for branded drugs, the Chicago-based doctors group wants to rethink the policy.

“A temporary moratorium on DTC advertising of prescribed drugs and medical devices will benefit both the patient and physician,” said AMA president-elect Dr.