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At a recent American Marketing Association luncheon in New Orleans, principals from the largest local advertising agencies discussed the role of creativity in today’s ROI-driven marketing world. Participants appearing here are (l. to r.) Robbie Vitrano, partner of Trumpet Advertising; Mark Mayer, president of Peter Mayer Advertising; Jennifer Magee, CEO of Keating Magee Advertising; and Jeff Zehnder, president and CEO of Zehnder Communications.
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