Altima's Objects of Desire

NEW YORK This eye-catching Nissan Altima ad from Omnicom’s TBWA\Chiat\Day in Playa del Rey, Calif., smartly touts the new coupe as a sexy must-have accessory. In this execution, the agency skips standard car-ad fare (so long, Mr. Highway!), focusing instead on speed and performance to deliver a simple message, “True style.” Firehouse red-on-black images of the car take the shape of various coveted products—a cell phone, a running shoe—and the results are striking. In this case, it’s a snazzy watch.