ALTERNATIVE: THE FUTURE IS NEARLY NOW By HANNA LIEBMA

It's likely everybody's been to the hippest party and the post mortems are flying: Whose dress was tacky? Which two left together? Who didn't show up, and who

CD-ROMs – be considered more than media extenders, experiments or investments in the future? It’s no longer a simple yes-or-no question – 84% of ADWEEK’s survey respondents said they were ‘moderately interested’ or ‘very interested’ in the technologies – but the how-to remains hopelessly unclear.
The truly change-the-face-of-media media are the ultimate no-shows, with a flagrant dearth of some of the basics – namely, advertisers and users.