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CD-ROMs – be considered more than media extenders, experiments or investments in the future? It’s no longer a simple yes-or-no question – 84% of ADWEEK’s survey respondents said they were ‘moderately interested’ or ‘very interested’ in the technologies – but the how-to remains hopelessly unclear.
The truly change-the-face-of-media media are the ultimate no-shows, with a flagrant dearth of some of the basics – namely, advertisers and users.

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