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BOSTON Altamira Communications has launched the first TV spots and new radio ads for Ricoh’s Gestetner brand of office equipment.
The TV work is customizable by local dealers, who can tag the spots with their contact information.
Gestetner enlisted the services of director Matt Cantrell, who has worked with Apple, among other marketers, to film the product from 360-degrees for the television campaign. Overlaid with lively music, the photography of the Gestetner system “in action” gives viewers a tactile sense of its look, feel and capabilities.
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