A&L’s Trygg Will Return to New York – San Francisco Office to Be Headed by Windsor From June Onward

By Joan Voight

SAN FRANCISCO–Steve Trygg, co-chairman and chief creative officer of Anderson & Lembke, will return to the agency’s New York office in June after a 10-month stint heading the shop’s larger San Francisco office.

Management of the San Francisco office will be turned over to president Mike Windsor, who oversees operations of all A&L offices and reports to Trygg.

During his tenure in San Francisco, Trygg hired a new group of top managers, including Windsor.

He was also accused of sexual harassment in a lawsuit filed by a former employee (Adweek, March 10). A pretrial conference is set for July 25.

Trygg has a ‘stronger creative reputation in New York’ than he has on the West Coast, said Windsor, and was working in San Francisco on a temporary basis.

Under Trygg and Windsor’s guidance, the San Francisco office has moved from its past interest in consumer clients and ‘is (currently) focused on technology-oriented advertising and interactive accounts, which is where our strengths are,’ said Windsor. He notes that the agency has expanded to 150 employees, including a growing interactive group of about 50 staffers.

‘We have put key people in place to run the San Francisco office effectively, and it is time for me to go back and help the New York and Amsterdam offices,’ said Trygg.

Windsor’s title is expected to be expanded to chief executive officer of the A&L network by the end of the year, according to sources. Next month he will begin reorganizing management of the New York office, which numbers about 75 employees, said an executive close to the agency.

A&L co-chairman Hans Ullmark, who ran the San Francisco office before Trygg, will serve as acting managing director of the agency’s new six-person Hong Kong office, which is slated to open by the end of April. The Hong Kong operation will primarily service the global Tektronix account, which the agency won last February. Ullmark has been in charge of strategic planning and new business development of the agency’s three offices.

Last year A&L lost Microsoft’s product advertising account to Microsoft’s lead agency, Wieden & Kennedy in Portland, Ore. That was when Trygg came from New York to assume Ullmark’s duties.

A&L in San Francisco now handles Microsoft’s interactive account and other assignments. A&L is owned by the Interpublic Group of Cos.

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