Alpo Gets to the Meat of the Problem

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Is your dog a Fifi or a Fido? Fallon’s work for Alpo takes puppy love back to basics with an online and outdoor campaign that implores owners: “Quick, Get that dog some Alpo.”

The work pokes fun at pampered pooches and cheekily pushes dog owners to give canines back their dignity. Ads show people going to ridiculous lengths to treat their canine pals like people, such as dressing them in designer outfits and shelling out for yoga treatments and doggie spas.

“Dogs

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