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While the gender gap in average wages has been steadily closing, a wide chasm still exists when it comes to men’s and women’s sports and advertising spend.
Ally Bank is trying to address that disparity in its own way. And the online-only financial institution, which specializes in home and auto lending, aims to influence others to join its solution.
Ally put forth an initiative at last month’s espnW summit to reach equal spending in paid advertising across women’s and men’s sports programming over the next five years.
The bank has had its hand in sports for some time now, including sponsoring Nascar and the PGA Champions Tour.
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