Allure’s New Event Series Brings Beauty Pros and Tips to Your Couch

Magazine celebrates annual Best of Beauty Awards with virtual tutorials and discussions

Makeup artist Hung Vanngo discusses creating October cover star Selena Gomez's makeup look remotely with Allure executive beauty director Jenny Bailly and senior writer Brennan Kilbane. Allure

Allure considers its annual Best of Beauty Awards its Super Bowl. And with the 24th year of the magazine’s biggest editorial franchise occurring in a pandemic, its editorial and events team had to develop what’s now a new normal in the experiential and media world: a virtual event. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.