Alltel Narrows List in Creative Review

DALLAS Five contenders remain in the review for creative duties for Alltel’s $70 million account, sources said.

They are incumbent The Martin Agency, Richmond, Va.; sibling Interpublic Group shop Campbell-Ewald, Warren, Mich.; independent The Richards Group, Dallas; Omnicom’s Martin/ Williams, Minneapolis; and sibling DDB, Chicago, sources said.

The Rojek Cutcher Group of Cleveland is handling the search for the Little Rock, Ark.-based client.

The Martin Agency also handles media planning and buying, which are not part of the review.

A decision is expected in April.

-With Adweek staff