Alltel Assigns Digital Marketing

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CHICAGO Telecommunications company Alltel has awarded digital marketing initiatives to its lead advertising agency, Interpublic Group’s Campbell-Ewald, according to the shop.

The assignment involves maintaining the company’s multiple consumer Web sites, including an online store and a Spanish-language site. The Warren, Mich., shop will also handle online marketing, search engine optimization, and special digital and interactive products for the Little Rock, Ark., company.

“We’re totally focused on helping Alltel market its products and services in the best possible way,” said agency president and managing director Jeff Scott, in a statement.



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