Allstate's Holiday 'Mayhem' in High Gear

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Let’s see: if a tree falls on the highway, and no one hears it, can it still be “Mayhem”? Yup, especially if it’s Dean Winters playing the perfect Douglas fir, all trussed up in netting, a sight that’s positively terrifying at first and then turns slightly Beetlejuice-ish in this latest holiday spot.

Now consisting of more than a dozen commercials, the “Mayhem” campaign for Allstate from Leo Burnett may be the most consistently inventive work on the air these days.

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